Spotlight: Teasers for Trailers

I am thoroughly excited for the new “Lincoln” film coming out November 16th. Pairing one of the greatest directors ever, Steven Spielberg, with one of the best actors in the world, Daniel Day Lewis; what’s not to love? If that isn’t enough to sway you, Joseph Gordon-Levitt, John Hawkes, and Tommy Lee Jones as the supporting cast presents the makings of a perfect film.

My anticipated love for this film aside, there is still no need for a teaser announcing the arrival of its trailer. This type of marketing has become a more concurrent event in the past year, with “Total Recall” also following a similar strategy of delivering a short teaser proclaiming the coming of a trailer. I hate to roll down a slippery slope here, but soon I feel we’ll be teasing a teaser of an upcoming trailer.

Now, marketing strategies could obviously be much worse and at least these short teasers have not hit the theaters yet. But these teasers offer so little and are so short-sighted that they come across completely unnecessary. If you’re going to tease a film, just give me the trailer, or an extended teaser trailer. Quit trying to make an event out of every little thing. Creating events is important in the film industry, but pick your battles. As soon as you start over-saturating the public with events, each event holds less and less validity. Also, does “Lincoln” need to have an advertisement leading you in the direction of the pending trailer? Is anyone who wants to see this film really going to miss the trailer?

Moral of the rant: spend more time creating an outstanding, worthwhile trailer that gets people to come see the film on opening weekend instead of wasting energy directing a small community of people that actually follow trailers to the “release” of a trailer.

“Lincoln” is also touting a Google Hangout, seemingly the first of its kind, with director Steven Spielberg and Joseph Gordon-Levitt. In theory and on paper this seems like a cool idea, but is it completely necessary? Are you really garnering enough buzz and attention to warrant such a wishy-washy marketing ploy? I guess every little bit helps, and at least its for a film that probably deserves a little extra attention (but I wouldn’t say it needs it). Just don’t wear me out on the film before its release. Give me a small taste, enough to get the hook in me, and I’ll see you in my theater seat on opening night.

Here’s the teaser for the trailer. I debated attaching it, as I’m partially condoning it by doing so, but I felt a sample was needed:

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